When searching the pages here at First Job In Sports.  I suggest that you search for jobs or internships that are affiliated with a sport that you enjoy and love to participate in yourself.  If you're applying to sports jobs that are not involved in a sport that you enjoy, then you're not going to like your job and most likely put less effort towards your work.  For example, I'm not fond of baseball, sorry all you MLB fans; it's just too slow for me.  I don't want to be attending baseball games every other day to market a team that I don't care for.  I wouldn't put towards the effort needed to succeed because baseball is not representative of myself.  Now, basketball, there's a sport that I would gladly work in.  I could go to every basketball game and put forth the work, and enjoy it, because I'm representing something I care about.  I want to represent the team I work for to the best of my ability because I care about the team and the sport.  I also want to share that with others.  So, If you like baseball that's great and if you like hockey that's great too.  Try and find a job in a sport you love, because you will care about what you're doing and enjoy what you're doing.  Which can make success a lot easier to come by.